VENDORS & PARTNERS
Helping print businesses grow.
Consulting, marketing, sales and business development support for printer vendors, distributors, resellers and software providers.
A CLEAR STARTING POINT
What are you trying to achieve?
A new product or a new market needs more than a sales target. Your team needs to know which customers to approach, how to explain the offer and which partners can help.
We help you build that plan. Consulting can start with a review of the market, customer needs and your current position. Practical support can then cover launch planning, sales material, partner discussions and follow-up.
SUPPORT FOR YOUR TEAM
From planning to customer conversations.
01
Marketing & sales
Clarify your message, plan a launch and prepare useful material for sales teams and partners. Connect product features with the problems customers need to solve.
02
Business development
Assess new markets and customer opportunities, then build a practical plan for following them up. Set priorities, prepare discussions and agree how to measure progress.
03
Partner development
Identify distributors, resellers, service partners and software providers that may fit your plans. Consider their customers, coverage and support needs before starting discussions.
WHO THE WORK IS FOR
Different businesses. Specific needs.
01
Printer vendors
Support with market entry, product launches, sales planning and finding suitable partners.
02
Channel partners
Support for distributors, resellers and service providers reviewing their offer or developing new customer relationships.
03
Software providers
Support for independent software vendors (ISVs) seeking printer-vendor relationships, sales partners or enterprise customers.
INDUSTRY ACCESS
Relevant contacts, not a list of names.
STUGERMAN has connections across the companies that develop, sell and use print technology. We use that knowledge to identify which conversations may be useful for your project.
Before making an introduction, we clarify the purpose and check that there is interest on both sides. An introduction is a starting point, not a promise of a partnership or a sale.
DACH MARKET DEVELOPMENT
A regional plan for an international business.
For international vendors and partners, Germany, Austria and Switzerland can be a defined focus for market development. We help review customer groups, suitable sales partners and the work needed to develop the opportunity.
The plan should connect your wider business goals with local customer and partner needs. Support may include preparing market discussions, reviewing sales material and coordinating follow-up between the people involved.
START A CONVERSATION
Discuss your next market, launch or partnership.
Tell us what you need to achieve and when you need support.