MARKETING & SALES
Make your offer clear. Help your team sell.
Marketing consulting and practical sales support for vendors, channel partners and software providers.
THE TASK
Connect your product with a customer need.
Your products may have many features. The sales message needs to explain which customer problem they solve and why the offer deserves attention.
We help you decide which customers to focus on, what to say and how to support the sales process. The plan can cover your own team, your channel partners or both, with clear tasks and material they can use.
AREAS OF SUPPORT
Build a plan people can use.
01
Customer focus
Identify the customer groups and uses that fit your products. Review what matters to buyers and set clear priorities for sales and marketing.
02
Product message
Explain the benefits in terms that customers understand. Connect them to real needs and adapt the message for sales meetings, presentations and partner material.
03
Launch & campaign planning
Plan the audience, message, channels and timing for a launch or campaign. Set out the required material, responsibilities and follow-up before activity begins.
04
Sales & partner support
Prepare customer discussions, review sales material and help partners explain the offer. Record the questions customers raise and identify useful follow-up actions.
EXAMPLE OF A POSSIBLE BRIEF
A product launch in a new market.
A printer vendor wants to introduce a product range to a new customer group. STUGERMAN could help define the target customers, prepare the main messages and plan how sales partners will take the offer to market.
The agreed output might include a launch plan, a customer presentation and a set of actions for the sales team. This is an example of possible work, not a claim about a completed project.
REGIONAL SALES SUPPORT
Make the message useful in the target market.
An international product message is a starting point. For work focused on Germany, Austria and Switzerland, we help consider the target customers, partner needs and buying questions that the material should address.
Depending on the brief, the result may be a marketing plan, a launch schedule, customer presentation content or actions for the sales team. The required outputs and responsibilities are agreed before work starts.
START A CONVERSATION
Make your next sales or marketing step clearer.
Tell us what you need to achieve and when you need support.